I’m on a Ridiculous Direct-Mail Advertisement kick lately. Here’s an ad I received several weeks back. I”m thankful that I had the foresight to scan it.
There’s a lot to discuss here. Would you be caught dead wearing a shiny plastic-looking leather bucket hat? If you’re going for that early 80s hip-hop b-boy flavor, you’re not going to get it from this hat. You’re just going to look like a cheap-ass who couldn’t afford a real Kangol. Sen Dog from Cypress Hill you ain’t gonna be, wearing this thing, knowwhu’msayin’?
Nextly, I’m not a fashion maven by any stretch of the imagination, but I have never seen a leather baseball cap that did NOT look like shit. I mean, if you want to give the impression that you’re a Janet Jackson Rhythm Nation expatriate, you’re certainly welcome to, but in 2009 it’s a little, uh, how-you-say, “dated”. And why not emigrate back to the Rhythm Nation if you miss it so much? I know, you often hear the “why don’t you move back” argument from those self-righteous shit-kickers in fly-over states, but I really think that illegal Rhythm Nation immigration is a cause the entire country can get behind. Move along, sonny.
The wide-brimmed black leather hat is just not a bright idea. If your plan is to don a black leather hat to protect yourself from the sun, you might want a refresher course in 7th grade science. Black attracts heat, and buying this hat (even if it has a breathable polyester liner) is just asking for a neck full of dripping sweat, possibly tinted black from possibly cheap leather dye. (DISCLOSURE: This is an unsubstantiated assumption based on prior experience with cheap leather boots.) Maybe that’s why that poor young man in the ad look so miserable. He realizes how stupid he looks — like a bargain bin, lummox Crocodile Dundee. I’d look sad too if I were him. I’m sure he’s an awesome guy, just caught up in a really bad leather hat and jean-shirt scene.
That leather driving cap is just god-awful. I’ve hated those hats for decades and I think that Robert DeNiro is the only guy who can really pull them off. I promise that I have nothing against the blue-collar man. Cab drivers, limousine drivers are all functional members of our society. I just don’t think that I need to look like a cab or limo driver as part of some contrived fashion statement force-fed to me through direct mail, somewhere in between the Albertson’s and Ralphs coupons.
Two hats for twenty bucks? I guess the price point isn’t too bad, so if I were forced to pick two, which would I get? I’d probably buy the bucket hats. I could stick a couple of houseplants in them or something. At least they’re crush proof. Did you hear me? Crush *PROOF* That means they are impervious to being crushed. If you attempt to crush these hats, you will fail miserably because they CANNOT BE CRUSHED!
Well, folks at Direct Source Inc, I’m sure that I can’t go wrong by buying these hats because you assure my satisfaction, and I will likely be ordering a half dozen bucket hats for my garden in the next few days.
[c] 2009 Russ of America
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