I’ve had this magazine clipping since 1991. For almost 20 YEARS I’ve been looking at it and I *STILL* can’t tell if this ad is racist or not. I *suspect* that it is, but I can’t tell for sure because I got it from a magazine aimed at a black demographic.
Chuck D of Public Enemy if you’re reading my blog, three things: 1) WTF are you doing reading my blog? 2) Tell everybody you know! 3) Would you please shed some light on this ad and help me to decide if it’s racist? I want to think that it is, but I’m having trouble because Malcolm-Jamal Warner looks so goddamn happy, and who the hell am *I* to decide whether or not a young black man is allowed to be happy about Kool-Aid?
If any of you happen to be Twitter or Facebook friends with Chuck, can you please send him over here for a look-see? And if you are black and reading my blog, I’d appreciate your input as well. And shit, if you’re tight with Malcolm-Jamal, I’d love to get his feedback on this ad too! I guess I’ve convinced myself over the years that Kool-Aid is a tool of black suppression wielded by white corporate America, as throughout history they have aggressively marketed a beverage with zero nutritional value and ridiculously high sugar content directly to a people who are, statistically, gravely at risk of developing diabetes. And let’s not forget Jonestown. Sure it was cyanide-laced “Flavor Aid”, but was Flavor Aid much different from Kool-Aid? On the other hand, Kool-Aid is playfully mocked as a charming, folksy staple of urban black culture in movies such as House Party, so I dunno what position I’m supposed to take. I trust Chuck D on these matters, so I’ll yield to him. Jesse Jackson, you’re free to vocalize as well, but Al Sharpton, please stay out of this until you get a respectable haircut. I don’t need you coming up here looking like a 1990s DJ Quik, leaving provocative comments and shit.
“Who drank all the Kool-Aid? I did…And I’m ready to make some more.”
[c] 2009 Russ of America